PearlyBooks
Personalities and Products: A Historical Perspective on Advertising in America (Contributions to the Study of Mass Media and Communications) by Edd C. Applegate
Personalities and Products: A Historical Perspective on Advertising in America (Contributions to the Study of Mass Media and Communications) by Edd C. Applegate
Condition Details
Condition Details
- New: Brand new and unread.
- Like New: Almost new condition, unread, however may have some slight shelf wear.
- Very Good: Some have been read & some unread, however books will show some signs of light wear/creases or light damage, may be missing dust jacket.
- Good: Some have been read & some unread, however books will show signs of wear/creasing/marks/tears or damage to cover, may be missing dust jacket.
Low stock: 2 left
Couldn't load pickup availability
Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum.
Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.
Publication date: 1998-01-21
Pages: 192
Binding: Hardcover
ISBN: 9780313303647-LN
Dimensions: 215.0 x 139.0 x 14.0 mm
Weight: 0.339 kg
Share
